LOCATION: Rome , Italy DATE: October 18th to 27th , 2007

		4 Giant LED Digital Screens, located at the heart of the Festival where for 10 days over 500,000 festivalgoers will connect with your product offering on several occasions !
		4 prime locations in the busiest city spots to reach your target market . The Auditorium Parco della Musica will play host to 3 million attendees during the event !
		Customized and sequenced time blocks ensure maximum exposure each and every day for 10 days. The 4 screens will operate from 9 AM until MIDNIGHT . That’s a total of 60 hours of screen time per day and 600 hours for the event !
		Our experienced in-house production team will advise and consult on all production and post production requirements tailored to the Festa Internazionale di Roma !

Introduction

Spotvision is the “official and exclusive outdoor broadcaster” of the Festa Internazionale di Roma.
Rome, the capital of cinema par excellence, is preparing itself for one of the most awaited events of the calendar : the SECOND edition of The Rome Film Festival .
Rome will become the focal point, not only for cinema lovers, but for the entire city and the millions of spectators expected to celebrate the largest event of the year.

A Milestone event:

• Taking place in Rome, the Capital and Eternal City of Italy, and easily it’s most opulent ! Rome is visited by over 12 million people a year !
• Festa Internazionale di Roma will host worldwide cinema industry professionals, journalists and over 3 million attendees.

The event

The Festa Internazionale di Roma is a major partner of the International Film Festivals around the globe. It is fast becoming a key player within the industry by implementing new and innovative concepts and by bringing cinema to all.

Festa Internazionale di Roma is:

		10 days of rich celebrations: red carpet appearances by the stars, shows and presentations and industry seminars.
		22 international film premieres in competition, over 700 screenings as well as the presence of over 1000 guests made up of international stars and film directors
		A festival for children (Alice in the City) within the festival !

ROME is the capital of arts and cinema and a major tourist attraction:

Rome is home to over 600 churches and monuments and consistently rates as one of the world’s leading tourism market. It is also Italy’s national capital city .

Rome is also a head office location for many international organizations, multinational corporations and agencies. Fashion and cinema are identified as key industries within the national economy .

Rome is a city to live and enjoy and it is also a place to shop and spend! It has a well earned reputation as a shopper’s paradise.

The market

Rome is recognized as the meeting point for all Italians and Europeans . It is the city of pleasure: for arts, food and clothing. Rome is a major shopping destination, and attracts over 12 millions high income visitors. As well , Rome has the largest and most prestigious universities in Italy and is well known as a major
learning centre in the field of arts .

Screen Locations

Click link below to view our Screen locations
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Spotvision screens are strategically located within the main festival grounds of the Auditorium Parco della Musica. The auditorium is THE official festival village and is where the major film screenings take place and where festival information is made available. It is also home to the famed Red Carpet on which each and every Festival invitee will appear.

here are four screens located around the festival grounds, one for each prime strategic location:

• The main entrance of the auditorium will host a giant screen dedicated to showing festival information
• The main festival hang-out lounge and restaurant will feature a second Giant digital screen
• The red carpet will be framed by Two Giant LED screens showing live feed and close ups of the stars

The FOUR screens will consistently and repeatedly reach the largest market in one key location: professionals, tourists and festival goers.


Campaign elements

• 10 day campaign during one of the world’s most attended Film Festival, in the planet’s most affluent travel destination.
• Presence in four prime festival locations, on four Giant digital screens at the heart of Festival Headquarters. The screens will be functioning from 9 AM till 12:00 Midnight .
• Spots to run over 40 times a day for 10 days.
• Spots available for 15, 30 and 60 second blocks.

Content

This is the opportunity to associate your brand to irresistible content: movie trailers, live red carpet appearances, interviews with movie stars and more and this in the most dynamic and interactive environment. Your advertisement will be sequenced throughout some of the most prestigious events of this festival.

Production

Spotvision offers a full in house production facility with a team of experts to handle all your production and post production needs.

Contact details

Spotvision
T. + 1 514 398 9111 ext 223
F. +1 514 398 9112
Email: marketing@spotvision.com