LOCATION: Rome , Italy DATE: October 13-21, 2006

		4 Giant LED Digital Screens, the latest state of the art technology for your images and sound.
		4 prime locations in the busiest city spots to reach yourtarget market
		Customized time blocks: specifically tailored to suit your campaign
		Sequenced time block to ensure maximum exposure and visibility during day and night
		Full in-house production team to assist you and handle your production and post-production  requirements

Introduction

Spotvision is the “official and exclusive outdoor broadcaster” of the Festa Internazionale di Roma.
Rome, the capital of cinema par excellence is preparing itself for one of the most awaited event: the very first film festival in Rome.
Rome will turn into a feast not only for cinema lovers, but for the entire city and the millions of spectators expected to celebrate the largest event of the year.

Spotvision is part of this grand undertaking:
placing four giant led screens in major locations throughout the city to broadcast news, information, red carpet ceremonies and much more! Spotvision will make sure that everyone gets a piece of this glorious event.

A breath taking event:

• Taking place in Rome:: the capital of Italy, the “Eternal city”, the most opulent, and visited by over 12 million people a year.
• In a setting of worldwide industry professionals, journalists and 3 millions attendees.

The event

The Festa Internazionale di Roma is a major partner of the International Film festivals around the globe. It is going to be a key player from Hong-Kong to New York with its innovative concept: bringing cinema to all.

Festa Internazionale di Roma is:

		9 days of rich celebrations: red carpet appearances for the stars, shows and presentations, and industry meet ups.
		14 unreleased international films in competition, and the presence of international stars and film directors
		A festival within the festival for children

ROME is the capital of arts and cinema and a major tourist attraction:

Rome is home to over 600 churches and monuments and operates the largest tourism market. It is the government city of Italy.
Rome is also the headquarters for international organisations, multinational corporations and agencies. Fashion and cinema are key industries.
Rome is a city to live and enjoy, it is a place to spend. Rome is a shopper’s paradise.

The market

Rome is the meeting point for all Italians and Europeans, it is the city of pleasure: for arts, food and clothing. Rome is a major shopping destination, and it attracts over 12 millions high income and spendthrift visitors.

Rome is a student city as well, with a young population. Rome has the largest and most prestigious university in Italy and major world artistic centres of education.

Screen Locations

Spotvision screens are located in the prime festival grounds: the Auditorium Parco della Musica
The auditorium is THE official festival village: with major film screenings and festival information centres.
With its red carpet, each and every person in Rome during the festival will appear at the Auditorium Parco della Musica.

There are four screens around the festival ground, one for each prime strategic location:

• The main entrance of the auditorium will  host a maxi screen for all festival information
• The main festival hang-out lounge and restaurant will house another Giant digital screen
• The red carpet will be framed by two giant screens showing live feed and close ups of the stars

The screens will reach the largest market in one spot: professionals, tourists and festival goers.


Campaign elements

• 9 day campaign during one of the world’s most attended Film Festival, in the most affluent travel destination.
• Presence in four prime festival locations, on four maxi digital screens in the heart of Rome, during night and broad day light.
• Spots to run over 40 times a day for 9 days.
• Spots available for 15, 30 and 60 seconds blocks.

Content

This is the opportunity to associate your brand to irresistible content: movie trailers, live red carpet appearances, interviews with stars, in the most dynamic and interactive fashion. Your spot will be sequenced throughout some of the most prestigious events of this festival.

Production

Spotvision offers a full in house production facility with a team of experts to handle all your production and post production needs.
Contact details

Contact details

Spotvision
T. + 1 514 398 9111 ext 223
F. +1 514 398 9112
Email: marketing@spotvision.com