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SPOTVISION’S
BIG SCREENS HELP CLEAN CANNES CLUTTER
A Canadian group
called Spotvision is taking front and
center as the city of Cannes cracks down
on non-fest related advertising and clutter
this year. The Company debuted two state-of-the-art
screens (worth about 5 million each),
one beside the Palais du Festival, the
other out in front of the Carlton Hotel.
Sponsored by Yahoo!, screens show hour-long
loops of trailers, ads and festival and
film market info, Fox, Columbia, Trimark
and others have signed on and new deals
were trickling in daily, particularly
from the crush of Internet companies that
has invaded the Croisette this year.
“We want to respect the integrity of the
festival,” said SpoTVision’s director
of international sales Stephane Barsalou.
Respect this year isn’t optional. As if
from a city under siege, Cannes mayor
Maurice Delauney has declared a “protected
perimeter” around the festival outskirts
earlier this year.
For years, the city complains, companies
have been trying to cash in what Barsalou
said is “the world’s second most ‘media-cized’
event” after the Olympics. Frequent Cannes-goers,
however, say they don’t notice much difference
this year than in previous fests |
