In August 2009 the Ford Racing Festival will return to Crescent Street to celebrate NASCAR weekend in Montreal. Spotvision is proud to be partner with the organizer of this event.
DATE: August 27th, 28th, 29th and 30th LOCATION: Montreal , Canada
3 Giant outdoor LED screens strategically located at the heart of Crescent, St Catherine and St Laurent streets. Your message will be seen by over 1,100,000 people during the Four days period.
Screen content and animation designed to optimize maximum reach towards your target market .One of four adults (18 to 44 years) in Montreal are NASCAR fans.
Spot rotation and loop designed to maximize your product offering’s reach. 72% of NASCAR fans are likely to purchase a product that is associated with the event.
NASCAR & CRESCENT STREET
Crescent Street, renowned for its spectacular car racing events will host another edition of the Ford Racing Festival on Crescent Street during the NASCAR weekend in Montreal. This year the NASCAR race is set to occur on a standalone weekend enabling well-known drivers to attend the Crescent Street event
Unlike other summers, the 2009 festival will also not compete with any other events in the city of Montreal or the construction holiday, ensuring the maximum amount of attention from the public and the media
The 2009 event will occur at the end of August just before school starts. Montrealers and tourists will be excited to have this opportunity to celebrate Montreal’s summertime on Crescent Street.
Crescent Street is well known for its diversity. The street is lined with restaurants, bars, art galleries and clothing boutiques. Ton of activities, expositions and booths, you will discover the fascinating world and history of this popular championship.
STATISTICS
75% of visitors have an interest in automobile racing
There are over 5.8 million NASCAR fans in Canada. This represents 1 in 4 ADULTS ages between 18 and 44 years old.
Since 55% of NASCAR fans are MALES and 45% are FEMALES, the sport is fairly gender neutral therefore representing a good fit for the entire family.
Screen Location
1 outdoor GIANT screen at the corner of Crescent and De Maisonneuve
A giant 9 foot by 12 foot (12 square meters) LED screen will be located at the corner of Crescent and De Maisonneuve streets. During the event , Crescent street will be closed off to all vehicular traffic and will become once again the premier site of Montreal’s great tradition as the world’s biggest party center dedicated to the celebration of international motor sports whether it be F1 , Moto Racing , Champ or Indy Car or as in this case , NASCAR .
1 GIANT screen at the corner of Drummond and St Catherine
Spotvision is proud to announce a unique advertising opportunity for our famous giant LED screen on Ste-Catherine - Drummond in the prime shopping and business district in downtown Montreal.
1 GIANT screen at the corner of St Laurent and Prince Arthur
the boulevard will be completely closed to traffic to receive its 300 000 visitors saint-Laurent Boulevard becomes the stage for Mix’ Arts it’s a chance for visitors to stroll to a holiday rhythm, an open-air spectacle with everything from original artistic performances to the circus remixed to the beat of the Main.
Broadcast Dates
Crescent screen : August 27, 28 &29 of 2009 From 11 AM to 11 PM
St Catharine screen : August 27, 28, 29& 30 of 2009 From 9 AM to 3AM
St Laurent screen : August 27, 28, 29& 30 of 2009 From 9 AM to 3AM
Event Traffic Figures : Over 1, 100,000 people
Screen Content and Events :
Opening Ceremonies
Interactive Displays
Various Kiosks and Promotional Activities
Numerous Race Car Displays
Live Band Performances and Fashion Shows
Media Package :
Crescent screen: TWO ( 2 ) X 30 second spots to run every HOUR , TWELVE ( 12 ) hours DAILY for THREE ( 3 ) DAYS . A TOTAL OF SEVENTY TWO (72) SPOTS. St Catherine screen: TWO (2) X 30 second spots to run every HOUR, EIGHTEEN (18) hours DAILY for four (4) DAYS. A TOTAL OF ONE HUNDRED FORTY FOUR (144) SPOTS. St Laurent screen: TWO (2) X 30 second spots to run every HOUR, EIGHTEEN (18) hours DAILY for four (4) DAYS. A TOTAL OF ONE HUNDRED FORTY FOUR (144) SPOTS.
Total package: 360 x's 30 sec or 720x's 15 sec spots over the duration of the event.
Spots also available in 15 or 60 seconds : 4 X 15 second spots or 1 X 60 seconds to run every hour (Package representing 144 x 15s /spot or 36 x 60s /spot)
START YOUR ENGINES !!!!!
Production
Spotvision offers a full in house production facility with a team of experts to handle all your production and post production needs. For production please check www.spotvision.com/production
75% of visitors have an interest in automobile racing
