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NASCAR Busch Series MONTREAL
Crescent Street Racing Festival 2007
SPOTVISION IS PROUD TO PARTNER WITH THE ORGANIZER OF MONTREAL’S and CANADA’S FIRST VISIT FROM THE NASCAR BUSCH SERIES OUTSIDE OF THE UNITED STATES . |
DATE: August 2nd , 3rd and 4th , 2007
LOCATION: Montreal , Canada |
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Giant outdoor leading edge LED screen strategically located at the heart of Crescent Street . Your message will be seen by over 500,000 people during the three day period . |
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Screen content and animation designed to optimize maximum reach towards your target market .One of four adults ( 18 to 44 years ) in Montreal are NASCAR fans . |
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Spot rotation and loop designed to maximize your product offering’s reach. 72% of NASCAR fans are likely to purchase a product that is associated with the event . |
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Our experienced in-house production team will advise and consult on all production and post production requirements tailored to the Crescent Street Racing Festival audience .
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NASCAR and CRESCENT STREET
The Busch series is NASCAR’S second highest level of professional competition and is the second most popular form of motorsport in the US . Within a 10 month season from February to November , over 1500 races are televised weekly in 150 countries and in 23 languages . NASCAR’S broad appeal is attributed to the sport’s traditional values and the sense of belonging felt by it’s many fans .
NASCAR fans are a diverse group but the common points lie in their LOYALTY to the brand , DEVOTION to the sport and most of all , their PASSION.
 72 % of fans are likely to purchase a product that is associated with the NASCAR event .
There are over 5.8 million NASCAR fans in Canada . This represents 1 in 4 ADULTS ages between 18 and 44 years old .
Since 40% of NASCAR fans are MALE , the sport is fairly gender neutral therefore representing a good fit for the entire family .
On any given Friday , Saturday or Sunday , from 3 PM to closing ( 3AM ) with NO planned special event , Crescent Street draws over 50,000 people . This NASCAR event is expected to draw over 500,000 people .
The location of local racer and former F1 Champion , Jacques Villeneuve’s famed restaurant , and playing host to numerous race events over the years , Crescent Street has become “the hub for race fans” from Montreal to the world .
Crescent Street has long earned a reputation as THE destination for fun and entertainment for locals and tourists alike .
MONTREALERS will EXPECT and ANTICIPATE a Crescent Street event to commemorate the FIRST NASCAR series race in MONTREAL .
Screen Location
| 1 outdoor GIANT screen at the corner of Crescent and De Maisonneuve |
| A giant 9 foot by 12 foot ( 12 square meters ) LED screen will be located at the corner of Crescent and De Maisonneuve streets . During the event , Crescent street will be closed off to all vehicular traffic and will become once again the premier site of Montreal’s great tradition as the world’s biggest party center dedicated to the celebration of international motor sports wether it be F1 , Moto Racing , Champ or Indy Car or as in this case , NASCAR . |
Campaign Elements
Broadcast Dates : August 2 , 3 & 4 of 2007
Broadcast Times : From 11 AM to 11 PM
Event Traffic Figures : Over 500,000 people
Screen Content and Events :
- Opening Ceremonies
- Interactive Displays
- Various Kiosks and Promotional Activities
- Numerous Race Car Displays
- Live Band Performances and Fashion Shows
Media Package : TWO ( 2 ) X 30 second spots to run every HOUR , TWELVE ( 12 ) hours DAILY for THREE ( 3 ) DAYS . A TOTAL OF SEVENTY TWO ( 72 ) SPOTS .
Spots also available in 15 or 60 seconds : 4 X 15 second spots or 1 X 60 seconds to run every hour (Package representing 144 x 15s /spot or 36 x 60s /spot)
START YOUR ENGINES !!!!!
Production
Spotvision offers a full in house production facility with a team of experts to handle all your production and post production needs. For production please check www.spotvision.com/production
Contact details
Spotvision
T. Head office: + 1 514 398 9111
F. +1 514 398 9112
Email: marketing@spotvision.com |
