St. Catherine St. Screen
	Crescent Street Screen
	St. Laurent Street Screen

LOCATION: Montreal, Quebec, Canada.
DATE: August 25 to August 28, 2005
SCREEN LOCATIONS:
1) Ste. Catherine and Drummond
2) Crescent Street
3) St. Laurent Boulevard

PROJECT SUMMARY

The Champ Car Molson Indy Event

• Round 10 of the Bridgestone presents the Champ Car World Series powered by Ford .
• Racing at the prestigious Circuit Gilles Villeneuve on Ile Notre Dame in Montreal .
• Sebastian Bourdais , Paul Tracy and Quebec ’s own Alex Tagliani and Andrew Ranger as well as 15 other Champ Car stars from the USA, Latin America and Europe .
• Other Series competitions : Toyota Atlantic, Trans – Am cars, Honda Michelin Drivers plus … Drifting Demos

SCREEN 1
St. Catherine St. Screen
August 25, 26, 27& 28, 2005

• Open 20 hours per day
• Daily pedestrian count of 49,738, car spectator count of 40,040 for a total of 89,778 impressions per day. Four Day Period of over 360,000 spectators.
• Variety of on screen content such as daily news, weather and Montreal information.
• All in Full Colour and Motion.

SCREEN 2
Crescent Street Screen
August 25, 26, 27, 2005

• Annual Race Festival to celebrate Champ Car series on Crescent Street.
• Over 240,000 people will visit Crescent Street over the three day period.
• Giant LED 9X12 screen running from 11 AM to 12 AM.
• Numerous race cars and sponsors displays lining Crescent Street.
• Racing drivers autograph sessions.
• Free live performance concerts on the Molson Dry stage every night.
• Many more race related kiosks and activities such as:
• Live onsite radio broadcasts.
• Canon photo booth.
• Western Union Race Car.
• Speed Vision broadcast on the LED screen.
• Daily unique display of theme cars, collector’s cars, sports compacts, simulators and others.
• The event on Crescent Street is organized by BBF Racing and Promotions Inc. in collaboration with the Crescent Street Merchants Association.

SCREEN 3
St. Laurent Street Screen
August 25, 26, 27, 28, 2005

The Event

Beach Volleyball Festival 2005
Saint – Laurent Boulevard

In combination with the Molson Indy Race Weekend a NEW and Spectacular event has joined the dynamic Montreal summer season of world class events.
The highlights are as follows:

• A Giant LED 9 X 12 screen running from 11AM to 3AM over a four day period.
• The screen will be strategically located at the specially built Beach Volleyball Stadium in the heart of the “in zone” of St. Laurent Boulevard.
• Beach Volleyball is achieving phenomenal growth and spectator appeal . Since it’s introduction in the 1996 Olympics, it has become the most watched sport on television during the Olympics.
• For the occasion, St. Laurent Boulevard will be closed to vehicle traffic from Sherbrooke to Mount Royal streets. It is expected that 400,000 pedestrians will circulate over this four day event.
• The exhibition tournament will feature by invitation only Canada ’s Best Professional players . These teams will compete two days from noon till 8 PM and two days from noon until 6 PM.
• Many other activities such as:
• Interactive spectator games offering many prizes.
• Many activities for children and their families. Children will also be able to play volleyball from 10 AM to noon everyday.
• Fashion shows.
• Concerts combining artists and disc jockeys at many pre-selected night clubs.

Total Screen Hours / Spectators

The THREE Giant Screen presence will promote SpoTVision clients in a spectacular multimedia format to racing and olympic sports enthusiasts, tourists, partygoers and citizens alike.
This presence is invaluable in today’s brand recognition strategies.