ST. LAURENT STREET FESTIVAL Mix' arts 2011 SPOTVISION ALLIANCE is the official outdoor media of the St. Laurent Street festival to offer its clients quality visibility and reach during One of Montreal’s biggest weekend festivals.

LOCATION: Montreal, Canada DATE: August 25th to August 28th ,2011

Giant outdoor leading edge LED screen strategically located at the on the corner of Prince Arthur and St. Laurent. Your message will be seen by over 600,000 people during the four days period.   Screen content and animation designed to optimize maximum reach towards your target market.   Spot rotation and loop designed to maximize your product offering’s reach.   Our experienced in-house production team will advise and consult on all production and post production requirements tailored to the audience.

SCREEN LOCATIONS

EVENT DEMOGRAPHINCS:

Over 600,000 visitors are expected during the festivities

• 20% are female18-29
• 18% are female 30-49
• 11% are female 50+
• 14% are men 18-29
• 28% are men 30-49
• 9% are men 50+
• 39% of festival-goers have a household income of greater than $60,000

Source: Info-Cite CIRQ

Studies show that the public appreciates street festival within their city and the companies who
sponsor them.

An Ipsos Descarie poll of over 1,000 Quebecers shows:

• 62% feel favourably about sponsorship of popular festivals as a form of communication, over TV,
P-O-P, radio and billboard advertising, in that order
• 73% feel positively about event sponsorship. They consider it a means to sustain events, have companies contribute to communities and a decent way for companies to spend their profits
• 55% support companies that sponsor events they like
• 65% feel popular events stimulate their pride in being a Quebecer

Traffic/Attendees/Consumers

• 40% from the Plateau Mont-Royal
• 44% from Greater Montreal Area
• 16% are tourists

SCREEN CONTENT & EVENTS:

• Opening ceremonies
• Interactive displays
• Various Kiosks & Promotional Activities
• Numerous Race Car Displays
• Live Band Performances

CAMPAIGN ELEMENTS :

The screen will operate for 18 hours every day, from 9:00 am until 3:00 am.

4 X 30 second spots to run every hour throughout the duration of the event.
72 spots per day x 4 days = total of 288 (30 second) spots.

Or

8 X 15 second spots to run every hour throughout the duration of the event.
144 spots per day x 4 days = total of 576 (15 second) spots.

Also available: Real Estate (10 x 10 or 10 x 20) and Sampling

PRODUCTION

We offer a full in house production facility with a team of experts to handle all your
production and post production needs.

Contact details

SPOTVISION ALLIANCE
6683 Jean-Talon East
Suite 487, Montreal
Quebec, H1S 0A5

T.+ 1 514 662 6021
F.+ 1 514 221 2160

E-mail: info@spotvision.com