The colours of the leaves will soon be changing as they make their way down to the ground. The same goes for the latest trims and threads that make their way down the tip of the catwalk and Spotvision will be there to witness it..
LOCATION: Milano, Italy
DATE: February 16th to February 23rd, 2008
3 Giant LED Digital Screens with
market leading color video and audio
capability
3 prime locations focusing on your
target market
Customized time blocks tailored to
your campaign needs
Sequenced time block on our state of
the art giant LED digital screens to
maximize you exposure
Full in-house production team
handling all production and post-production requirements
Introduction Milano Moda Donna
Following September’s 2008 spectacular success, SpoTVision continues to offer its customers the opportunity to benefit from its priviledged position as the Official and Exclusive Broadcaster of the Milano Fashion Week for the 2008 Spring and Summer Collection taking place from February 16th to February 23rd . With three giant LED screens in three different prime locations in Milano (Piazza San Babila, Piazzetta Croce Rossa at the Via Monte Napoleone and at the Velodromo Vigorelli (Carlo Magno)) , the Milano Moda Donna is no longer an exclusive industry event but one that is open to everyone in the city.
Milan Fashion Week is THE major happening in Milan’s event calendar. This semi-annual event taking place in the Fashion Capital of the World has been a popular event for decades. With its 100 fashion shows and 200 new collections from well known designers, Milano Moda Donna is a constant source of attraction for fashion lovers and industry experts from all around the world.
In fact, Milano Fashion week is the meeting point for 2,000 international journalists and 20,000 fashion lovers coming from all four points of the globe.
The Event
The Milan Fashion Week is the top Women’s Wear Fashion Week.
Eight days of rich shows and presentations
Over 200 collections and 100 fashion shows
featuring international luxury brands.
This show is ranked as one of the top Fashion Events in the world !
Constantly ranked amongst the top 50 cities in
the world
According to The Economist and Mercer Consulting, Milan is one of the most
important silk markets and home to major manufacturing such as, textiles, electronics, automobiles and aircrafts
The screens will reach the largest potential market in any given spot. Professionals, business people, tourists and shoppers alike!
Piazza San Babila
Piazza San Babilla has been and still is famous as a popular meeting point for the most affluent Milanese . Known for high-end restaurants and cafes’ as well as its wide selection of designers and brands shops . In this location , Spotvision’s screen will be viewed by more than 150,000 people on each and every day !
Piazzetta Croce Rossa
Right at the beginning of Via Monte Napoleone. It is the third dynamic “in the middle of downtown” location . Spotvision will feature another full color and sound giant LED screen that will be seen by over 65,000 Milanese on each and every day !
|
Velodromo Vigorelli
It is the Italian version of the tour de France. It is a gigantic stadium where the event is taking place. 2000 international journalists, 20,000 fashion
professionals, as well as VIP coming upon invitation only will be present.
EACH AND EVERY DAY 220,000 PEOPLE WILL VIEW SPOTVISION’S GIANT LED SCREENS . OVER THE PERIOD OF 8 DAYS YOUR ADVERTISEMENT WILL BE SEEN ON SEVERAL OCCASIONS BY AN AUDIENCE OF 1.8 million AFFLUENT TOURISTS , SHOPPERS , BUSINESS PEOPLE , AND THEATRE AFFICIANADOS’ .
Campaign Elements
8 day advertising campaign run during the world’s hottest fashion moments
All three LED screens will be running a full 14 hours per day (9 AM to 11 PM)
Your advertisement will show 84 times per day for 8 days
Total of 672 spots during the event . (Your 30 sec spot to run twice every hour)
Spots available for 15, 30 or 60 second durations
Three Giant LED screens of 12 square meters
Screen Content
Your advertisement campaign will be associated with the event and presented within a fashion related context as follows :
Fashion shows
Live feeds
Collection presentations
Interviews featuring international designers
Information and updates from the world of fashion
Spice up your life this summer
Production
Spotvision offers a full in house production facility with a team of experts to handle all your production and post production needs.
We welcome the opportunity of working with you on this UNIQUE world class event .
