LOCATION: Montreal , Canada DATE: October 9th, 10th and 11th, 2008

		Giant outdoor 11 square meters LED screen strategically located at the heart of Crescent Street.
		Screen content: Celebrity Concerts Broadcasted from Detroit, Clips from CBC’s Hockey Night in Canada, Entertainment.
		50’ ft. hockey rink will be placed on a downtown street.

“BUD LIGHT HOCKEY CHALLENGE”
IS AN INAUGURAL EVENT IN MONTREAL

For the first time a 50’ ft. hockey rink will be placed downtown. This event will receive extensive media coverage from our partners; RDS, CBC, Mix 96, CKOI, CKAC, CJAD, CHOM. CBC will broadcast live from Crescent Street airing live cut-ins during the opening game in Detroit.

RDS will broadcast live from Crescent Street. 16-team hockey tournament on the rink during the 3-day event. All proceeds from the tournament will be donated to charity. Celebrities will face-off in a “Celebrity Tournament”. NHL Hall of Fame trophies will be on the street for all to view.

ABOUT NHL he National Hockey League (NHL) is a professional ice hockey league composed of 30 teams in North America. It is considered to be the premier professional ice hockey leaguein the world,[1] and one of the North American major professional sports leagues. The Stanley Cup, the oldest professional sports trophy in North America,[2] is awarded annually to the league champion at the end of each season. The NHL draws many highly skilled players from all over the world. Currently, the league has players from about 20 different countries.Canadians have historically constituted a large majority of the players in the NHL because both the sport and the league originated in Canada. Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players.

CRESCENT STREET Crescent Street (officially rue Crescent) is one of Montreal's party places, filled with clubs and bars. The Crescent Street zone extends over to other neighboring north-south streets, and the blocks that connect them to Crescent (Mountain Street, Bishop Street, Mackay Street). For the first time a 50’ ft. hockey rink will be placed on a downtown street to celebrate the kicks off of the hockey season. For three days hockey will be celebrated with a street fair with open air free concerts, terraces for the barsinto the streets, street vendors, and hockey displays.

SCREEN LOCATION

Campaign Elements

Broadcast Dates : October 9, 10 & 11, 2008

Broadcast Times : From 11 AM to 11 PM

Event Traffic Figures : Over 500,000 people

Events

• Activities for the whole family to enjoy.
• Charity Hockey Tournament on a 50ft hockey rink on Crescent Street!
• Official NHL Slap Shot Zone.
• Autograph sessions with professional players.
• Concerts and Entertainment.
• Authentic hockey skills competitions open to the public.
• Predicted to welcome an approximate amount of people as the Grand Prix Festival.
• Winner of the Hockey tournament will receive 4 tickets to the NHL All Star Game.

Screen Content

• Celebrity Concerts Broadcasted from Detroit
• Clips from CBC’s Hockey Night in Canada
• Entertainment

Media Package

4 X 15 second spots to run every hour for 12 hours per day
Total spots/day = 48 x 15 second spots / day.
48 spots x 3 days = Total: 144 x 15 sec spots
** Spots are available in 10, 15, 30 or 60 sec. blocks.

Production

Spotvision offers a full in house production facility with a team of experts to handle all your production and post production needs. For production please check www.spotvision.com/production

Contact details

Spotvision
T. Head office: + 1 514 398 9111
F. +1 514 398 9112
Email: marketing@spotvision.com