Come spend a traditional Italian Christmas in one of Italy's most popular skiing destinations. Enjoy days of fantastic mountain-fun, savor Courmayeur's traditional village atmosphere with narrow cobblestone streets, small bars, fabulous Italian restaurants and a renowned apres-ski night life.

LOCATION: Courmayeur (Mont Blanc – Aosta) Via Roma downtown
DATE: December 5th to January 8th , 2009

 

One Giant outdoor 12 square meters LED screen strategically located at via Roma near tourist information office.

 

Screen content: Information and video about Courmayeur (tourist & ski station information, hotels, meteo…)
Live transmission “Ski World Cup Men and Women”, “Noel 2008 Concert” and “New Years Day 2009 Concert” in Vienna, Courmayeur Festival Cinema Noir awards, Live Italian television.


ABOUT COURMAYEUR

Courmayeur is an Italian town and commune in the autonomous region of Aosta Valley, in northern Italy. Nicknamed 'Regina of the Alps', for the magic scenery of the twelve peaks that they surround her, Courmayeur is a station of vacation of indescribable beauty and ancient fame.

But Courmayeur is not only skiing, she offers in fact a lot of other possibilities of relaxation: skating on the ice, tennis fields, covered swimming pools, boutiques, salt games, cinema, discos, night-clubs. Courmayeur is the last Italian commune before the French territory; it is around 200 kilometers from Milan. The Mont Blanc Tunnel links the region to France. And Geneva, Switzerland, is only 180km.

Courmayeur Festival Noir Cinema, XVIII edition from 4 to 10

As every year, the 18th edition of the festival – to be held in Courmayeur from December 4-10, 2008 – will present 12 competition films selected from among the best new works in the genre of the year underway. Promoted by the Ministry of Culture, the Valle d'Aosta Region and the City of Courmayeur, in 2007 the festival was listed by Variety among the 50 festival worldwide (and five in Italy) “not to be missed.”



 

Screen Location :

Via Roma, near Tourist office.
Walking distance from ski lifts.


Screen content:

Information and video about Courmayeur (tourist & ski station information, hotels, meteo…) Live transmission “Ski World Cup Men and Women”, “Noel 2008 Concert” and “New Years Day 2009 Concert” in Vienna, Courmayeur Festival Cinema Noir awards, Live Italian television.

Campaign Elements:

35 days campaign

1 screen Downtown Courmayeur

12 hours - from 11 am to 11 pm

2 x 30 sec spots / hour

24 x 30 sec spots / day

Total of 840 x 30 sec spots throughout the whole duration



Consumers/ Impressions:
Our screens will reach an over 800,000 impression over the 36 days period, mainly consisting of:
 

Affluent & influential people


CEO & executives

70% Italian & 30% French and Switzerland

Sports celebrities & ski lovers
 

Production

Spotvision offers a full in house production facility with a team of experts to handle all your production and post production needs. For production please check www.spotvision.com/production

 

Contact details


Email: info@spotvision.com

 
   
 
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