After the great success of F1 FanZone™ last year, the Official Outdoor Broadcaster for Formula one, will return to Abu Dhabi Corniche; 3 weeks of excitement to celebrate the F1 2010 season.
LOCATION: Abu Dhabi, Emirates
DATE: October 28th – November 14th, 2010
ABOUT THE EVENT
F1 Fanzone™ is designed to attract dedicated and new fans alike with a festival of Formula one™ fun and excitement and is exclusively licensed to show formula one™ races on the world’s largest and most advanced digital giant screens.
The F1 Fanzone™ event in abu dhabi 2009 gave the city its first glimpse of the spectacle and excitement of Formula one™. It attracted 286,000 visitors over 16 days with a peak day visitor audience of 80,000.
The event exceeded all expectations as fans queued to get in. With live race coverage on the most sophisticated giant screens, driver appearances, race simulators, pit stop challenges, kids’ activities, music, entertainment and more, visitors were able to enjoy and experience the raw excitement and entertainment that has made Formula one™ the most popular annual sporting series in the world.
F1 Fanzone™ is a new and unique opportunity for companies to get up close and personal with the public; cleverly feeding the appetites of the dedicated f1™ fans whilst enticing new fans and families who just want a great day out.
BENEFITS
The only place outside the track that you can view the grand prix cost free.
It takes the street atmosphere of the entire city, the excitement of the pitlane, exclusivity of the paddock, the roar of the engines and the opportunity to meet the f1™ drivers.
To promote the sport, educate and make f1™ accessible to all. And offer an alternative F1™experience to a broad public and celebrate the f1™ lifestyle through activities and entertainment.
Most importantly help to create an environment for brands to connect with fans in more original, engaging and dynamic ways.
AUDIENCE
With free entry & entertainment for all ages both day and night, F1 Fanzone™ is designed to attract the widest possible spectrum of fans:
From individuals, to families and tourists who are non race fans but enjoy soaking up the f1 atmosphere to the enthusiasts who will attend the race but need somewhere to go during non race time.
STATISTICS
286,887 VISITORS OVER THE PERIODE OF THE EVENT
LOCATION
On the water front on the corner of corniche road and 30th street
YOUR PRESENCE
The F1 Fanzone™ has been created to assist companies to become a real part of the Formula 1™ experience by offering many flexible opportunities to interact with consumers and affiliate their brands to the most exclusive motorsport in the world.
GIANT LED VIDEO SCREENS
SCREENS WILL BE SHOWING
FORMULA 1 WORLD CHAMPIONSHIP BRAZIL
FORMULA 1 WORLD CHAMPIONSHIP ABU DHABI
FORMULA 1 EDUCATIONAL VIDEO’S
OFFICIAL FORMULA 1 ARCHIVED FOOTAGE
LIVE CONCERTS
CAMPAIGN ELEMENTS :
1 x 30 second spot per hour on 4 giant screens for 18 days (708 spots)
SCREEN SIZES:
Screen 1 : 32 SQ/M ON THE MAIN STAGE Screen 2,3 and 4 : 20 SQ/M STRATEGICALLY PLACED IN THE EVENT
PRODUCTION
Spotvision offers a full in house production facility with a team of experts to handle all your
production and post production needs. For production please check www.spotvision.com/production.
OPPORTUNITY TO RENT SPACE AREA, TENTS AND KIOSKS
Consumer interaction, activate your brand by renting a space onsite
F1 FANZONE EVENT MAGAZINE AND CITY GUIDE
F1 FanZone Program
Abu Dhabi City Guide
Formula 1 team and driver description
Formula one Rules and regulation
Formula one news
DISTRIBUTION 50,000 copies
BRANDING OPPORTUNITIES
Live entertainment
F1 racing simulators
Pit-stop challenge
Karting
Podium photo finish
Hospitality lounges
Retail kiosks
Official F1 merchandise
F&B AREA
Advertising options available
